With a few simple strategies, you can instantly give in-house video content a more polished, agency-produced quality. The following tips can help you stretch your budget for video while providing you with the professional look you need to effectively promote your brand and impress your viewers.
For marketing and content managers, video has become an extremely valuable tool for promoting products and services along with educating prospects, customers, and employees. And, with Google and other search engines rewarding those who publish video content with improved search engine rankings, there has never been more of a reason to incorporate video into a marketing strategy.
Yet, professional video isn’t quite as simple or inexpensive to create as written content or images. While most outside marketing and PR agencies offer video as part of their service offerings, the costs can be downright prohibitive for businesses on a budget. This begs the question – Can professional video content be produced at an affordable price?
Fortunately, there are a few simple ways to instantly give in-house video content a more polished, agency-produced quality. The following tips can help you stretch your budget for video while giving you the professional look you need to effectively promote your brand and impress your viewers.
A Professional Voice
The sound of your video can make a huge difference in terms of its overall quality. A hard to hear or understand voice can instantly turn off video audiences. One of the easiest ways to make a video more professional is to add voiceover. A voice can also help build brand recognition if it is consistently used throughout all of your video content. In other words, using the same voice in all video content can be an important component of a strong brand identity. A voiceover provider can help you by providing the voice talent and the mix and master of your video’s sound.
You might be thinking that you’ve never heard of a video bumper before. But, you have most definitely seen one. A video bumper is a branded piece of video that is added to the start and/or finish of a video. It can be used for any and all types of video content and will typically include your brand’s colors, an animated logo, sound, and other elements that define your brand. Movie studios have long understood the importance of video bumpers. The MGM lion roaring at the beginning of a movie is a great representation of an impactful and memorable bumper. Many leading business brands have also carefully crafted animated logos and video bumpers to help build brand recognition. For example, the “Intel Inside” logo animation has become indelibly etched into our brains because of the simple yet utterly memorable combination of images and sound.
A one-time investment in a video bumper produced by a video production company can be well worth the cost because it can be used over and over again for all your videos. And, not only will it help your videos’ viewers identify who produced the video, it will build valuable brand awareness and consistency.
Titles and Call-Out Boxes
Anyone with a smartphone can now create a video, but without any supporting visuals to guide the viewers and showcase important points, it will look unprofessional and unfinished. A graphically impactful title to kick off a video and call-out boxes can turn rough video content into a pulled together, polished piece that is worthy of showing to customers.
A good video production company can work with your customer testimonial videos, tutorials, or other unfinished video content to tie it together with graphics that take it from rudimentary to polished.
With the success of video marketing continuing to grow, having a few strategies to make high quality video content on a budget can be incredibly valuable. The above ideas can help cut costs and improve the look of your videos to produce the greatest engagement and ROI.
For a limited time – Save 20% on professional video bumpers for your video content from Voicewalk.